Client Onboarding Questionnaire (Markdown)
A completed discovery questionnaire for a fictional product-launch engagement. This UTF-8 Markdown twin preserves the same headings, lists, checkboxes, and GFM tables in portable plain text.
# Client Onboarding Questionnaire
*A completed discovery questionnaire for a fictional product-launch engagement.*
**Client:** Atlas & Finch Homeware
**Primary contact:** Morgan Lee - morgan.lee@atlasfinch.example
**Studio lead:** Avery Chen - avery@northwind.example
**Target launch:** 2026-10-19
**Engagement:** E-commerce discovery and launch campaign
## 1. Business context
**What outcome should this engagement create?:** Increase qualified product-page visits and give the internal team a reusable launch system for the autumn collection.
**How will success be measured?:** A 20% lift in collection-page engagement, 1,200 email sign-ups, and complete delivery of the reusable campaign toolkit.
**What is the main constraint?:** Photography is scheduled for 2026-09-08, so layouts must work with temporary product imagery until final selects arrive.
## 2. Audience and positioning
**Primary audience:** Urban renters aged 28-45 who want durable, compact homeware without a luxury price.
**Core promise:** Thoughtful everyday objects that fit smaller spaces and stand up to daily use.
**Proof points:** Five-year repair programme, FSC-certified packaging, modular sizing, and transparent material notes.
**Avoid:** Unverifiable sustainability claims, urgency-only copy, and imagery that makes products appear larger than their listed dimensions.
## 3. Scope and deliverables
- Campaign concept and message hierarchy
- Collection landing-page wireframe and final copy
- Six paid-social concepts in two aspect ratios
- Three-email launch sequence with subject-line variants
- Handoff guide with naming, accessibility, and measurement notes
## 4. Working agreement
**Decision owner:** Morgan Lee, Head of E-commerce
**Feedback cadence:** One consolidated review every Tuesday and Thursday by 15:00 ET.
**Communication:** Project board for decisions; email for approvals; video call only for kickoff and final review.
**Accessibility baseline:** WCAG 2.2 AA for colour, focus, structure, motion, and alternative text.
## 5. Kickoff checklist
- [ ] Contract and deposit confirmed
- [ ] Brand guidelines and font licences sharedSpecifications
- Family
- client-onboarding-questionnaire
- Model Version
- p6-v1
- Format Twin Count
- 3
- Fictional Data
- true
- Deterministic Content
- true
- Sections
- 5
- Table Count
- 0
- Page Size
- not paged
Testing contract
Expected to pass- Scenario
- Parse as UTF-8 CommonMark with GFM tables and task lists enabled, then render to HTML.
- Expected result
- One H1 and the complete ordered section set render without raw tokens; tables and checkboxes preserve all model values.
What is a .md file?
Markdown (MD) is a lightweight plain-text markup language that uses simple punctuation conventions to denote headings, lists, links, emphasis, and code. It is designed to be readable as-is and to convert cleanly to HTML. It is widely used for documentation, READMEs, and content authoring.
How to use this file
Use an example Markdown file to test parsers and renderers, verify GitHub-Flavored Markdown extensions like tables and fenced code, and exercise HTML-conversion pipelines.
How to use this file for testing
“Client Onboarding Questionnaire (Markdown)” is a deterministic Novus Examples fixture for Templates, Conversion testing, Editor testing. Professional, neutral starting-point documents you can download and adapt — invoices, resumes, budgets, and more.
Documented properties for this file: MD · 2,392 bytes. Compare results against paired or grouped companions on this page when present (clean↔damaged, searchable↔scanned, or format twins) so scores stay reproducible across runs.
Download the file once, keep the path stable in CI or local scripts, and treat the spec table as the contract: dimensions, seeds, field lists, and roles are intentional. Corrupt or invalid samples are labelled as such — expect parsers to fail loudly rather than silently accept them.
This template ships filled with realistic sample content and documented fields and formulas. Download it as a starting point, or point a converter/parser at it — format twins (for example DOCX↔PDF) let you diff conversion fidelity.
Code examples
import markdown # pip install markdown
html = markdown.markdown(open("client-onboarding-questionnaire.md").read())
print(html[:200])Related files
- csvVendor Evaluation Scorecard (CSV)A weighted comparison of fictional vendors with evidence notes, decisions, and review ownership. This UTF-8 CSV twin contains the model's single canonical table for parser, import, and round-trip tests.

- mdCampaign Content Brief: Field Notes (Markdown)A channel-ready brief connecting one campaign objective to audience insight, messages, assets, and approvals. This UTF-8 Markdown twin preserves the same headings, lists, checkboxes, and GFM tables in portable plain text.

- csvEvent Run of Show (CSV)A minute-by-minute production schedule with cues, ownership, locations, and contingencies. This UTF-8 CSV twin contains the model's single canonical table for parser, import, and round-trip tests.

- mdIncident Postmortem: Checkout Latency (Markdown)A blameless operational review with impact, timeline, causal analysis, and owned actions. This UTF-8 Markdown twin preserves the same headings, lists, checkboxes, and GFM tables in portable plain text.

- csvProject Risk Register (CSV)A scored delivery-risk register with owners, mitigations, triggers, and review dates. This UTF-8 CSV twin contains the model's single canonical table for parser, import, and round-trip tests.

- htmlJob Description (HTML, SAMPLE)Fictional SAMPLE job posting HTML for ATS/scraper tests.

Generated by generation/templates_p6.py. Free for any use, no attribution required — license.